Scenario
Meet Elena, the Headquarters Marketing Manager for Europe's leading supermarket giant, tasked with spearheading the Christmas campaign across 14 stores in Amsterdam. She's focused on creating a new website campaign and meticulously tracking its performance to ensure overall success. Elena's busy schedule demands a streamlined system to manage and monitor campaigns efficiently, appreciating automation and the ability to track all activities from a centralized dashboard.
Identified user needs
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Intutive Multi-Channel Campaign Creation
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Monitor campaign health & performance
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Alarms & Notifications system to notify operational issues
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Real-Time Collaboration & Communication
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Usage across devices
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Real time analytics
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Automated response
High level navigation
Key user tasks are prioritized at the forefront, enabling easy discovery and initiation. Campaigns and associated activities hold a prominent position to guarantee continual accessibility and seamless management.
Landing screen: Campaign dashboard
The campaign dashboard consolidates information on all created campaigns along with their details. Serving as the user's landing page, it provides the ability to create new campaigns and access data and metrics related to existing campaigns.
Create campaign
Suggested campaigns:
These are recommended campaign templates which help user create campaign quickly since common input fields are pre-filled.
File upload:
Allows user to upload files relevant to each campaign.
Add Analytics & Tags
All relevant analyctics & tags related to a campaign will be displayed for the user. This helps them easy select the relevant metrics and proceed with campaign creation.
Campaign analytics
The campaign analytics page encompasses an overview of all campaigns and key performance indicators (KPIs). This analytics page presents diverse data through various visualizations, ensuring easy understanding and comprehension.
Every campaign is equipped with its individual analytics page featuring key performance indicators (KPIs). This functionality aids users in evaluating campaign performance and making any necessary adjustments.
